Monday, 10 November 2025

The Great Confusion: When Nations Mistook Themselves for Companies


 


1. The World as a Factory

The aftermath of World War II did not simply leave ruins; it left a vacuum of imagination. The victors, especially the United States, filled that vacuum not with new philosophies of cooperation but with an economic operating system — a program written in the language of balance sheets and trade deficits. Nations ceased to be communities of people and became production units in a global spreadsheet. The Marshall Plan, the Bretton Woods institutions, and later the World Trade Organization did not rebuild the world as a collection of sovereign entities, but as a single integrated supply chain. Each country was assigned a function: you make the textiles, you make the chips, you provide the cheap labour, and someone else will hold the patents.

It was a vision of peace through dependency — a faith that if everyone’s survival depended on everyone else, no one would dare start another war. It worked, in a way, but at the cost of creating a civilisation that can no longer survive disruption. The world became a Jenga tower of trade, where pulling one block — a microchip factory in Taiwan, a port in the Red Sea — threatens collapse.


2. From Sovereignty to Specialisation

Before this managed interdependence, industrial self-sufficiency was seen as the backbone of sovereignty. To be a nation was to be able to feed, clothe, and defend your own people. Factories were not just economic units; they were symbols of independence. The capacity to produce one’s own tools, vehicles, and medicines was a matter of dignity.

But the economists of the mid-20th century, intoxicated by the idea of “comparative advantage,” convinced the world that self-sufficiency was inefficient. Why make your own steel when you can import it cheaper? Why cultivate your own wheat when you can buy it from someone else who has more sun? The logic was seductive — until global crises revealed that efficiency without redundancy is fragility disguised as intelligence.

The result is a paradox: nations boast about their “integration” into global markets, even as they lose the very abilities that made them independent. The sovereign state, once an organism, has become an organ — functioning only when the rest of the body works.


3. The Death of Design Diversity

The cultural consequences of this shift are everywhere, literally visible in steel and plastic. Once, every nation expressed itself through its machines. The French built aircraft that looked like flying sculptures; the Americans built chrome optimism on four wheels; the Soviets built tanks that could survive Siberia. Even the British, in their eccentricity, produced machines like the Austin “land crab” — ugly but full of character, a mechanical expression of British stubbornness.

Now, look around: cars, planes, phones — all are indistinguishable. They have the same curved surfaces, the same LEDs, the same black-glass aesthetic of the global mall. The “design language” of nations has been replaced by the syntax of capital: efficient, compliant, market-tested. The engineer has become an accountant with a CAD program.

This is not progress; it’s convergence. A homogenisation masquerading as innovation. It is what happens when the logic of the assembly line colonises the imagination.


4. The Green Lie

Into this sterile landscape enters the new religion: sustainability. But it’s a faith written by the high priests of the same system that caused the damage. The “green economy” promises salvation without repentance — drive an electric car, buy a carbon credit, download an app to measure your virtue. Meanwhile, the same corporations that design disposable machines now design the morality to excuse them.

Planned obsolescence, the defining crime of industrial modernity, is rebranded as ecological transition. Batteries that cannot be replaced, cars that require proprietary software to fix, “smart” devices that go dumb the moment the manufacturer says so — all justified by the claim that they are “reducing emissions.” The greenwashing is so complete that people now measure environmental virtue by consumption patterns rather than longevity of use.

Even the prophets of this new creed — the billionaires with their private jets and carbon portfolios — have found a way to monetise apocalypse. Climate change has become the next speculative bubble: ESG funds, carbon futures, sustainability indexes — all sold as salvation. Capitalism, it seems, has found a way to turn the end of the world into a business model.


5. The Sovietisation of Capitalism

Here lies the bitter irony. The global capitalist order, in its late stage, now resembles precisely what it claimed to have defeated: the Soviet system. The centralisation of production, the standardisation of design, the suppression of local initiative — all in the name of “efficiency” and “progress.” The global corporation is a five-year-plan machine run by algorithms instead of commissars.

Where the Soviet Union had Gosplan, we have global consulting firms. Where they had propaganda posters, we have influencer marketing. Both systems demanded ideological conformity — theirs in the name of socialism, ours in the name of growth. Both punished deviation, innovation that couldn’t be monetised, or voices that questioned the plan.

Graeber would have said: this is not capitalism versus communism — it’s managerialism versus imagination. Both are forms of bureaucratic control, both treat people as replaceable units, and both suppress the small-scale, experimental, and local — the true sources of creativity.


6. Low Entropy vs. High Entropy Civilisation

A truly sustainable system — in the physical and moral sense — would be low entropy. It would waste less, reuse more, decentralise energy, and empower local competence. In a low-entropy civilisation, knowledge is open, repair is encouraged, and production happens close to need.

But our global system is high entropy — it consumes vast energy to maintain its own complexity. Goods travel halfway around the world to meet regulations written on another continent. A car assembled in Mexico depends on lithium from Chile, chips from Taiwan, and algorithms from California. Every step multiplies fragility.

In thermodynamics, high-entropy systems collapse quickly when they run out of input energy. Economically, we are approaching that point: high debt, resource depletion, and exhausted consumers. The system burns social and ecological capital faster than it can replace it. What’s left is an illusion of stability maintained by digital distraction and financial trickery.


7. The Illusion of Competition

We are told that capitalism thrives on competition, yet every major sector is now an oligopoly. The competition is theatre — Apple versus Samsung, Boeing versus Airbus, Coke versus Pepsi — all managed within the same frameworks, sharing suppliers, lobbyists, and sometimes even patents. Real competition — the kind that produces diversity and resilience — has been replaced by a controlled rivalry that maintains the illusion of choice.

Nations themselves compete in the same way: “export growth,” “foreign investment,” “global competitiveness.” These are the buzzwords of economic diplomacy, but they mean nothing more than willingness to conform to the global script. Countries underbid each other in taxes, wages, and environmental standards to attract the same corporations. The game is rigged to ensure that no one ever wins, except those writing the rules.


8. The Forgotten Ideal of the Public Domain

The true alternative to this madness is not isolationism but the public domain. Knowledge that belongs to everyone — engineering blueprints, software, medicine — is the only path toward both freedom and resilience. When information flows freely, innovation accelerates. When it is locked behind patents, progress stagnates.

Imagine a world where every nation could access open-source designs for aircraft, medical equipment, renewable energy, and agricultural technology. The point would not be to “compete” but to adapt locally — to rebuild self-sufficiency using shared foundations. That’s how human culture advanced before the age of corporate enclosures. Ancient engineers, artisans, and farmers built on each other’s work freely. They improved the commons, not the quarterly report.

Public domain knowledge is the antidote to both capitalism’s monopolism and socialism’s bureaucracy. It’s what Graeber might have called “the anarchy of creation” — self-organising, cooperative, endlessly inventive.


9. Decentralisation as True Freedom

Decentralisation is not chaos; it is distributed intelligence. Every community should have the capacity to make, repair, and innovate within its own context. True freedom isn’t the right to consume anything made anywhere — it’s the ability to create and maintain what you need locally.

In a decentralised world, nations wouldn’t depend on distant supply chains or invisible financiers. They would exchange surpluses voluntarily, not necessities under duress. Trade would be what it once was: a cultural handshake, not a survival mechanism.

This vision terrifies the centralisers because it renders them irrelevant. If people can produce and repair locally, they don’t need the “service economies” or the rentier class that profits from dependency. The future of freedom is not digital — it’s artisanal, community-driven, and open-source.


10. Reclaiming the Human Spirit

At the core of this critique is something moral. The world has forgotten that economics is supposed to serve life, not the other way around. We treat humanity as an input, not as an end. When nations behave like companies and companies behave like gods, human beings are reduced to consumers — the raw material of attention, debt, and data.

To reverse this requires not another ideology but a shift in consciousness: to see production as care, not extraction; to see trade as exchange, not competition; to see design as cultural expression, not branding. We must remember that diversity — of ideas, designs, and identities — is not a problem to be standardised away but the very engine of human evolution.


11. Conclusion: The Exit from the Global Soviet

The great irony of history is that capitalism, in trying to eliminate communism, became its mirror image — a command economy of markets, a politburo of billionaires. Both systems centralised power, eliminated local autonomy, and rewarded obedience. Both produced their own form of grey uniformity — one through bureaucracy, the other through branding.

The way out is neither nostalgia nor utopia but reconstruction — rebuilding the capacity of communities and nations to stand on their own feet, share knowledge freely, and produce according to need, not for speculative gain. That’s what true low-entropy civilisation would look like: one where every country can survive disruption because it knows how to take care of itself, and every human can contribute without being devoured by the machine.

Until then, we remain trapped in this absurd hybrid — a Soviet capitalism run by algorithms, worshipped by markets, and defended by people who mistake dependency for progress.

The only real revolution left is decentralisation — not the chaos of fragmentation, but the harmony of autonomy. To build, to share, and to repair — not for profit, but because we can, because we must, and because that is what a truly intelligent species would do.


Epilogue: The New Soviet of Capital


1. Somewhere between Trotsky’s ghost and Wall Street’s algorithms, the revolution was nationalized by capital itself. What had once been the dream of a worker-led international became the reality of a banker-led globalization — a network of markets posing as liberty, each bound by the invisible chains of debt. It was the dialectic inverted: not history repeating as farce, but farce institutionalized as history.



2. The neoliberal architects, many of them the intellectual grandchildren of those who once dreamed of world revolution, simply changed uniforms. They replaced the commissar’s clipboard with the consultant’s spreadsheet. The planned economy never died; it was privatized. The Gosplan was reborn in Microsoft Excel. Instead of rationing grain, they rationed liquidity — deciding who may borrow and who must starve under the weight of repayment.



3. In the old Soviet Union, the worker pretended to work and the state pretended to pay. In the new Western order, the consumer pretends to own and the market pretends to reward. Credit became citizenship; your identity was collateral. You did not receive a ration card but a credit card — functionally the same, only digital and more humiliating.



4. The elites, of course, live in another system altogether. Their debts are metaphysical. They borrow in billions, default in silence, and call it “quantitative easing.” You, the ordinary citizen, borrow to live — and when you falter, the machine takes your home, your pension, your dignity. The language of “free markets” hides a quiet Sovietization: capital allocation by committee, rewards by compliance, permissioned participation in what used to be called freedom.



5. The world could have gone differently. The immense profits of financialization — the abstract wealth created by the transformation of everything into tradeable code — could have been distributed, as China did with industry, to elevate its people. The developed world could have used its leverage to build a post-industrial commons, a citizen’s dividend, an economy of solidarity where financial sophistication served human emancipation. But it didn’t. It chose extraction over distribution, exclusion over inclusion, spectacle over substance.



6. And so, the First World ate itself. The financial elites did not merely exploit the Global South; they turned on their own populations with equal zeal. The “brotherhood of advanced nations” became a hierarchy of obedient debtors — Americans, Britons, Australians, Europeans — all reduced to the same managed herd, their industrial capacities dismantled, their social contracts privatized. It was the betrayal not of others, but of one’s own.



7. Today, scarcity is no longer real. The Earth is abundant. The warehouses overflow, the algorithms know every fluctuation in demand, and yet prices rise, shelves empty, and anxiety multiplies. This is not economics; it is ritual — a performance of lack that keeps the hierarchy stable. The priests of this new religion wear the insignia of investment banks and speak the tongue of data. They call it “market discipline,” but it is simply control by simulation.



8. AI now completes the circle. What the bureaucrat once achieved with a rubber stamp, the algorithm now enforces in milliseconds. The machine does not plan, it optimizes — yet its optimization is indistinguishable from obedience. The logic is perfectly Soviet in its efficiency and perfectly capitalist in its cruelty. Every variable can be known, every transaction traced, every consumer categorized — and still, the promise of abundance is deferred, indefinitely.



9. This is the great irony of the Anthropocene economy: we built machines to free us, and they became the perfect managers of our own captivity. We replaced human error with digital precision and ended up with a system incapable of mercy. The new utopia was supposed to be informational, frictionless, global — instead, it is the old command economy resurrected, wearing the mask of innovation.



10. Perhaps that is the final lesson Graeber left us — that power never disappears, it only changes vocabulary. The future is not being stolen by capital or code; it is being slowly hypnotized into submission by its own reflection. And until we rediscover the courage to imagine a world where wealth is not a weapon, we will remain, like the Soviet citizen before us, pretending that the plan still makes sense.


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